Category: Blog


Personal Protection

What is personal protection?

These are personal protection services offered to clients by personal protection specialists to dignitaries, VIPs and other prominent individuals who hire personal protection services for their reasons. Personal protection specialists provide close-in bodily protection professionals to prevent harm and hazardous conditions and security threats.


Protection services available


Executive protection

Executive protection services are offered to clients who require protection either one time or long-term protection while they perform their daily duties. Executes with status in society deserve personal protection because harm can be directed to them by ill-motive individuals or due to rivalry that ensured before individuals being protected ascended into their current state. Security threats detected earlier can be prevented from seeing the light, and this calls for highly trained specialists who know when and where to executive their protective duties to their principals.


Estate protection

These are the services offered by protection firms to secure a real estate on behalf of the owners. This protection encompasses the installation of surveillance tools and a virtual guard which scans the whole property to pinpoint the security threats and pinpoint the measures to put in place to deter those threats from happening. A physical protective guard will be at the main entry into the estate to ensure compliance and law enforcement at any time of the day. Other sophisticated security equipment smart card identity for authentication and fingerprint sensors for authenticity while entering into an estate, among others.


Celebrity protection

A celebrity protection bodyguard has the toughest job description in the security industry. They are tasked with ensuring the safety of the celebrity at all times and without being over-reactive to diehard fans and at the same time scan through to pinpoint those who would like to cause pain and harm. It is the hardest thing to find the balance between the two scenarios, a reason why it only takes a trained professional to execute their duties successfully. For personal protection bodyguards to be successful in their endeavour, they should reflect the image of their client in equal measure in terms of attire, composure, form, and personality. The physical appearance of a bodyguard counts, especially in a cut-throat competition where paycheck depends on the limelight presence of a celebrity. They should strike a meaningful balance because a single mistreat of a fan in the presence of a paparazzi can result in a digital disaster that could go viral in a matter of seconds.


Armed security drivers

Armed security drivers are drivers who can transport celebrities, dignitaries, and VIPs from one location to another. They possess licensed firearms to ensure the safety of their principal and at the same time, ride them to their desired destinations.


Risk and vulnerability assessment

To assess security risks and vulnerabilities in an event, it needs specialists who can detect and give a report on the threats before celebrities pop in for the event. Secret security agents come down before the kick-off date and time of the event to ascertain risk factors and what the fans are saying about those who will grace the event. They study the security features placed at the place of entry and give recommendations to the relevant authorities in charge to implement their threat and risk assessment report.


Emergency and humanitarian logistics

In case of emergency, personal protection individuals will improvise ways and means to make sure their clients are safe and secure when emergencies arise.


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4 Things To Consider When Booking A Conference Venue

Are you going to be hosting a conference in the future, because not any old venue will do. You want to take your time when it comes to finding and booking a conference venue. The four main things to consider are as followed:

1. Ease Of Access

Without a doubt, the most important thing to consider when booking a conference venue is ease of access. You don’t want to choose a conference venue that’s in the middle of nowhere. Doing this will only attract a small audience because not many people will want to travel by car to get there.

Choose a venue that is easy to get to via different means of transportation. Attendees should be able to get to the venue via rail, air, vehicle and so forth. The more accessible the venue is, the better the attendance will be.

2. Costs

Another major thing to consider is the cost of the venue. Right from the start of your search, you want to have a budget because this will prevent you from being disappointed. However, if you found a great venue and you are still interested in booking it, then ask them if they would lower the price if you sign a contract that states you’ll host a few more venues throughout the course of the next few years. You might be surprised at how many venues will drop their price if they know they will receive repeat business.

3. Tech Capability

You want to choose a venue for your conference that has the tech capability that you would expect it to have. For instance, you should choose a venue that has charging stations for mobile devices, as well as being equipped with Wi-Fi. A lot of people rely on their mobile devices, even when they are out and about. If the venue doesn’t have Wi-Fi or charging stations, then your guests could be left walking around aimlessly or they will get bored easily and they may even leave earlier than they intended to.

4. Consider Food & Beverages

Whether you’re going to hire a catering company or not, you want to find out if the venue you’re considering has a bar, tables and a beverage dispensing machine. You might even learn that a venue is already equipped with food and beverage equipment and that they have a staff that can take care of all that. Most venues do have food and beverage facilities, and they will staff them, but there is a chance you will have to.

If you’re not sure whether or not a venue has such facilities, then contact them. Ideally, you should choose a venue like The Tradewinds Hotel that has food and beverage facilities. Ask about costs associated with the use of those facilities.

When it comes to booking a venue for your conference, there are many things to consider. However, the above four things are the most important. With that said, all you have to do now is keep the above tips in mind and start your search for the perfect venue for your conference.…

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How to Reduce Absenteeism In Your Workplace

Absenteeism costs businesses billions of dollars each year. This is whether it is due to illness, injury, turnover and health care issues. What can you do to reduce these expenses? You need to work on finding ways to reduce the chances of absenteeism at your business. Here are some tips we go from Cornerstone Consulting to consider doing.

Observe your workplace conditions. Take a survey of your employees. Look to see how motivated your employees seem to be on the job. Ask them how they feel about working for you. Do they seem to be excited about doing their job every day? Are they happy to be part of a supportive team?

Find out how they feel about the workplace. If employees feel shut out, underappreciated or if they do not have enough challenging tasks to work on, they could find excuses to call in sick. They could genuinely fall ill due to stress or other problems on the job. If they are experiencing problems at home, too, these illnesses or problems could be more serious.

In fact, if your workers are under-stimulated or feel overlooked, they may not focus when they are on the job. This could lead to an increase in injuries or worker’s compensation claims. All these add up to greater incidences of absenteeism.

Once you have an idea of how the employees feel, you can set about fixing the problem. If it is a sense of feeling underappreciated, now is the time to start boosting morale. Have a meeting. Let everyone know that they are valued and that you are actively working to improve the workplace environment to reflect this. You might set up a special lounge in your workplace where employees can unwind during the day, enjoy complimentary beverages, play games, or even get free massages or yoga lessons.

These might seem like a strange way to reduce absenteeism, but if employees feel nurtured or otherwise cared for when at work, they may experience less burnout, less boredom and less dissatisfaction. They will have more of a reason to remain on the job and committed to producing for the company.

When a company sets up a wellness program, it is often a great way to stop absenteeism in its tracks. Yoga lessons or massages are excellent incentives to help everyone stay well at work. Do not forget about mental wellness, either. When employees feel they have an open door policy when it comes to discussing problems, they are more likely to feel supported and more likely to want to stay on in their position rather than leave, creating higher turnover and absences.

Implement an absentee tracking system. This will help you notice when unplanned absences occur. Usually, these happen on Mondays and Fridays before or after long holiday weekends. It could be in your firm’s interest to offer these as paid days off. It provides an incentive and a morale booster to your workers, and it keeps unplanned absences to a minimum.

Reducing absenteeism may involve a financial investment. It is an investment that will pay you back in large dividends in both productivity, employee retention, and revenue.…

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Top Tips For Effectively Training Employees

If you need to train your employees, you need to ensure that this is effectively done. Fortunately, there are tips that you can use which will help you train your employees in the right way. Following these tips from Warp Training Australia will ensure that your employees know what they should be doing in the future.

Tell Employees What The Training Session Will Involve

One of the best tips for training employees is to tell them what the training session is going to involve before it starts. You need to explain what is expected of them during the training sessions as this helps them prepare. You will also be able to reduce the anxiety that your employees feel when faced with training sessions.

If you are going to have team building as part of your training, you need to be open about this. Many people will ask if they have to do group hugs or other trust exercises. Telling them exactly what they are going to do will decrease the anxiety of these types of sessions and allow the employee to focus on what they are learning.

Supply Pre-Training Assignments

Another tip is to provide reading material or thought-provoking exercises to people in advance. This gives your employee a chance to understand what the training is about and have some questions which the training will be able to answer. The assignment can also be used as a means of seeing how much your employees already know about what the training is going to cover.

These assignments will save time during the training session where the instructor has to determine how much each person knows. You will also be able to divide your training sessions better and place people with the same level of knowledge together. When you do this, you will ensure that all employees are engaged in the training.

Train Your Managers First

There is no point in training your employees if their supervisors do not understand what they are going to be doing. This is why you need to look at training managers and other supervisors first. You can also look at training the managers at the same time to ensure that they understand what your employees know.

A manager or supervisor who has gone through the same training as those under them will be able to set a better example in the company. They will also be able to tell when there are issues that need to be addressed. If the managers do not understand the training, they will not be able to help your employees when a problem arises.

Make Training A Development Opportunity

A lot of people do not like training in their job because they often see it as a waste of time. This is an attitude that you can easily change by focusing on the fact that training is a development opportunity. If the employee is aware that completing the training will stand them in good stead for career development, they are more likely to take this seriously.…

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4 Tips to make the right business decision

1. Know everything about your company

Before you make a decision, you should know all the facts and figures of your company. All these will impact your decision. So, if you miss any information before making your decision, you might end up giving the wrong decision. So, check all your business reports before deciding.

2. Ask others

You may be the boss but there are other experts who are working for you. As they are actually doing the job they might have a better perspective and knowledge about how things actually work. You should ask the key business managers about their opinions before making your decision.

3. Learn from previous mistakes

You should learn from your previous mistakes. You shouldn’t follow the same path that had lead to you make a bad decision in the past. You should learn from your previous mistakes.

4. Don’t rush

You shouldn’t rush into making decisions. You should gather every bit of information and think logically. You should relax and take the decision wisely without rushing to any conclusion.

A single business decision can have a huge impact on your business. Good decision making is extremely important. So, you should make your decisions wisely.




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3 Mistakes that most entrepreneurs make today

Being an entrepreneur can be exciting. A new venture and a new world is indeed something thrilling. Once the entrepreneurs start their venture, they already try to feel the sense of achieving something. But doing good in business is a long journey and you need lots of hard work and passion to reach your goal. Here are the mistakes that most entrepreneurs make today.

Initial investment

There are two categories of entrepreneurs. One group tries to spend lots of cash initially and thinks that they need to give full effort to start the business. There is another group of entrepreneurs who are reluctant to spend money and want to get more return with little investment. Both the extremes are harmful to the business. You should spend your initial money wisely. You should have enough cash ready to run your business for some time and be careful at spending your savings. But at the same time, you should spend on quality people or marketing activities that will help you earn revenue in future.

Not investing in people

Many people try to hire people who are available at cheap salaries. But you should remember that they are ready to work for less money due to some reason. Either they are inexperienced or have lack of knowledge in the respective field. You should invest in good people as they are the ones who will take your business forward.

Doing everything yourself

You might have all the knowledge about your products or services and you might think yourself as an expert in the field. But you should realize that it’s not possible to do everything alone. You must get help from others who are more expert in the field. You must hire a business consultant from outside if necessary.

These are the biggest mistakes people make when they start a new business. They might have a brilliant idea but they lack the skill to implement it. You must avoid these mistakes at all cost.…

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3 Latest digital marketing strategies that the companies should follow

Digital marketing has grown over the past decade. You will hardly find a company now without a digital presence. The landscape of digital marketing keeps on changing with the changing algorithm of Google. You need to adapt to these changes in order to stay competitive. Here are the latest digital marketing trends that you should follow.


Almost every company has a website. But having a website that is easy to navigate and has all the right information is the key. Your website must be responsive so that the mobile users can view your website properly. Google now prefers sites that are optimized for the mobile users.

Include answers

In your website, you should include answers to some common questions, such as ‘why is the product different’ or ‘what is the shipping time’, etc. Prospective customers now want to get answers to their questions. So, Google will rank sites higher that can provide answers to different questions that the customers may ask.

Use social media wisely

Social media presence is a must for companies to survive today. But you should be careful about how you use the social media. You shouldn’t continuously bombard your audiences with offers and discounts. The audience shouldn’t think social media as a shopping platform. You must provide engaging content so that the audiences can participate in your conversation. This will increase the customer conversion rate.

You must include these strategies in your marketing plan in order to stay ahead of the competition. The key is to rank your site higher in the search engine and get as many visitors you can to your site. These strategies will help you to achieve your goals.…

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ebooks now represent more than 1 in 5 US Adult trade purchases

A snapshot of US publishers’ revenues through August 2012 suggests a headline growth of “only” 37%. This, however, masks the increasing importance of ebooks to the overall trade market. Ebooks now represent more than 1 in 5 US Adult trade purchases and about 1 in 7.5 children’s trade purchases. eBooks became the second-largest trade segment, behind adult paperbacks, in 2012.

The Association of American Publishers survey provides a snapshot of 1100 US publishers’ net revenue for both the month of August and the year to August 2012. Year-to-date growth numbers for children’s ebooks remains over triple figures growing 196% to $177 million or 13% of the total segment year to date. Adult trade ebooks are up 37% for the year to $858 million or 21% of all 2012 adult trade revenues.

This follows a report from them at mid year that for the first time, ebooks represented the year’s #1 individual format for Adult Fiction.

A strong holiday buying season for both e-reading devices and digital content is expected to boost trade book purchases especially in the the Children’s/Young Adult and Adult segments.…

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Editia: A digital-first Australian publisher dedicated to longform journalism and non-fiction shorts

Editia is a new digital-first publishing business devoted to longform journalism and non-fiction shorts. Based in Australia, Editia was founded by journalist and digital blogger, Charlotte Harper. In this case study, we find out more about Editia and how it fits within the current digital publishing landscape.

Please tell us a bit about Editia and your plans for the future?

Editia is a new digital first publishing business devoted to longform journalism and non-fiction shorts. The name Editia (pronounced “edeesha”) is derived from the Latin “editio” meaning the “publishing of a book” or “an announcement”.

Titles in our list are between 10,000 and 35,000 words long. They may be extensions of magazine features or newspaper articles; reinterpretations of academic, government or business research; or completely original works. They may contain hard news journalism, quirky and unusual feature-style content, or practical infotainment.

We are already in talks with authors about titles in the fields of the arts, culture, literature, media, travel, technology, politics, business, economics, science, sport, crime, society, life and food, and seek to build our list in these areas.

Our high-speed production schedule gives us flexibility to publish and update newsworthy books in a timely manner. Social media allows us to keep readers in the loop. Editia is based in Canberra, Australia but all of our titles are available globally – and where possible, DRM-free. We plan to publish between six and eight titles a year for now, but have scope to grow with the market.

Is there any reason you chose this moment in time to launch Editia?

I’ve been working towards the launch of Editia since late 2009, researching the market, building appropriate skills, considering the best direction to take, connecting with the right people to help me make it happen, and saving up to cover the costs. Everything fell into place for me during the first half of this year, happily just as the ebook and tablet/ereader market reached critical mass.

You have stated that Editia will focus on “longform journalism and non-fiction shorts”.  Why did you choose these formats to focus on?

It has long frustrated me in journalism, whether as a literary editor, magazine editor, newspaper section editor or sub-editor, that stories have been written to fit set spaces, rather than to appear at their natural length. If I could retrieve all the fine offcuts I’ve had to trim from articles over the years, readers everywhere would feast upon them.

I love the idea of books that are longer than magazine articles but not as long as the usual printed book. The fact that ebooks can be updated on the fly (we made three substantial additions to Crowdfund it!’s text one hour before publication this week and will continue to update it regularly) makes them perfectly suited to journalism and non-fiction. I also believe that social reading, including sharing of highlights and comments on content, will come into its own with these genres.

There are two other important reasons: firstly, most of my career experience is in print and digital journalism and short non-fiction. Secondly, there is plenty of evidence of reader demand for such works.

Is there any reason you chose Crowdfund it! by Anna Maguire as your first title to publish?

Anna was in fact working on a separate, longer title when she approached me with the idea for a shorter work on crowdfunding. I said yes on the spot, because I’d experienced the power of crowdfunding myself late last year when the Emerging Writers Festival ran a Pozible campaign for a digital event in Brisbane. It was a great conference, and the campaign helped build a camaraderie among panellists and attendees that was unlike anything I’d seen before. Crowdfunding is incredibly powerful, on the up and up, and here to stay. Full credit to Anna for seeing the potential for a book in it, and for working tirelessly to ensure her title was first to market in this country.

Please tell us a bit about your marketing and/or social media plan for Editia?

Print and broadcast still have a role to play, but any coverage about Editia and its books that allows a potential reader to click once and then buy the book is our priority. Social media platforms, particularly Facebook, Twitter and book-specific channels like Goodreads, Readmill and The Reading Room, are a critical part of our plan.

Currently you only sell Crowdfund it! via your website in ePub format – though you state that it will be available via major ebookstores from September 2012.  What do you think will be your most important platforms and markets moving forward?

I expect that independent bricks and mortar booksellers with ebookstores will play a huge role for us. Their loyal customers are exactly our target market, and I will be working hard to foster existing relationships and to bring new business to them when I can – starting with our launch at Gleebooks on September 23. Digital-only players like, Booktopia and The Reading Room will be vital partners too. Kobo’s social reading technology makes it a key part of out strategy, and I’m keen to see more of what Copia has to offer on that front. We’ll be working with the US giants too, of course, because many of our customers choose to read on the Kindle, iPad or Android devices.

Who do you see as your competitors, and how does Editia differentiate itself from them?

In Australia, we have no direct competition. None of the major publishers has a fast turnaround longform journalism or short non-fiction program. Black Inc’s Quarterly Essay is print driven, and in terms of content, mostly about politics, which is not a major focus for us. I’m a huge fan of Byliner, The Atavist and Kindle Singles. They are certainly competition. How are we different? We’re Australian! We see the world from a fresh perspective. Also, each book is precious to us. While the production schedule is fast, all our energies are directed on that one book from the first line of copyediting until the publicity campaign is well underway.

Your Corporate Advisory Board is an important part of your business plan.  Please tell us a bit about that board and how it came about?

I have been incredibly fortunate over the past three years to have stumbled upon the most talented, smart, experienced and enthusiastic group of like-minded bookish geeks you could imagine. We met via social media (mainly Twitter), at conferences, during literary festivals, and in bookshops and cafes. These people welcomed me into their world, and provided friendship, advice and the confidence to pursue the Editia plan. If publishing was like mining, perhaps they’d all be business partners. It’s not. Profit margins are small, and every book is a gamble. Appointing a corporate advisory board ensured I could call upon the members of this team for small bursts of mentorship and support without requiring them to take any financial or legal risks.

What are your hopes for Editia over the next 12 months?

Firstly, I’m keen to ensure that everyone around the world who is interested in crowdfunding buys a copy of Crowdfund it!, because they will find it such a useful guide to all the main players, and potential campaigners will be hugely inspired by the case studies and tips. It’s a must-read for anyone who is intrigued by this cultural and technological phenomenon.

I am looking forward to converting early talks with several potential Editia authors into contracts that lead to equally compelling short reads.

Finally, I’m excited about the potential impact of the Editia Prize on Australia’s media practitioners, whether they’re up and coming writers/students wondering which direction to take or experienced print hands looking to become entrepreneurial journalists in the next stage of their careers.…

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