Category: business

Glasses and plates on table in restaurant - food background

Jul23

4 Things To Consider When Booking A Conference Venue

Are you going to be hosting a conference in the future, because not any old venue will do. You want to take your time when it comes to finding and booking a conference venue. The four main things to consider are as followed:

1. Ease Of Access

Without a doubt, the most important thing to consider when booking a conference venue is ease of access. You don’t want to choose a conference venue that’s in the middle of nowhere. Doing this will only attract a small audience because not many people will want to travel by car to get there.

Choose a venue that is easy to get to via different means of transportation. Attendees should be able to get to the venue via rail, air, vehicle and so forth. The more accessible the venue is, the better the attendance will be.

2. Costs

Another major thing to consider is the cost of the venue. Right from the start of your search, you want to have a budget because this will prevent you from being disappointed. However, if you found a great venue and you are still interested in booking it, then ask them if they would lower the price if you sign a contract that states you’ll host a few more venues throughout the course of the next few years. You might be surprised at how many venues will drop their price if they know they will receive repeat business.

3. Tech Capability

You want to choose a venue for your conference that has the tech capability that you would expect it to have. For instance, you should choose a venue that has charging stations for mobile devices, as well as being equipped with Wi-Fi. A lot of people rely on their mobile devices, even when they are out and about. If the venue doesn’t have Wi-Fi or charging stations, then your guests could be left walking around aimlessly or they will get bored easily and they may even leave earlier than they intended to.

4. Consider Food & Beverages

Whether you’re going to hire a catering company or not, you want to find out if the venue you’re considering has a bar, tables and a beverage dispensing machine. You might even learn that a venue is already equipped with food and beverage equipment and that they have a staff that can take care of all that. Most venues do have food and beverage facilities, and they will staff them, but there is a chance you will have to.

If you’re not sure whether or not a venue has such facilities, then contact them. Ideally, you should choose a venue like The Tradewinds Hotel that has food and beverage facilities. Ask about costs associated with the use of those facilities.

When it comes to booking a venue for your conference, there are many things to consider. However, the above four things are the most important. With that said, all you have to do now is keep the above tips in mind and start your search for the perfect venue for your conference.…

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Image of business partners laughing during interaction at meeting

Jun12

How to Reduce Absenteeism In Your Workplace

Absenteeism costs businesses billions of dollars each year. This is whether it is due to illness, injury, turnover and health care issues. What can you do to reduce these expenses? You need to work on finding ways to reduce the chances of absenteeism at your business. Here are some tips we go from Cornerstone Consulting to consider doing.

Observe your workplace conditions. Take a survey of your employees. Look to see how motivated your employees seem to be on the job. Ask them how they feel about working for you. Do they seem to be excited about doing their job every day? Are they happy to be part of a supportive team?

Find out how they feel about the workplace. If employees feel shut out, underappreciated or if they do not have enough challenging tasks to work on, they could find excuses to call in sick. They could genuinely fall ill due to stress or other problems on the job. If they are experiencing problems at home, too, these illnesses or problems could be more serious.

In fact, if your workers are under-stimulated or feel overlooked, they may not focus when they are on the job. This could lead to an increase in injuries or worker’s compensation claims. All these add up to greater incidences of absenteeism.

Once you have an idea of how the employees feel, you can set about fixing the problem. If it is a sense of feeling underappreciated, now is the time to start boosting morale. Have a meeting. Let everyone know that they are valued and that you are actively working to improve the workplace environment to reflect this. You might set up a special lounge in your workplace where employees can unwind during the day, enjoy complimentary beverages, play games, or even get free massages or yoga lessons.

These might seem like a strange way to reduce absenteeism, but if employees feel nurtured or otherwise cared for when at work, they may experience less burnout, less boredom and less dissatisfaction. They will have more of a reason to remain on the job and committed to producing for the company.

When a company sets up a wellness program, it is often a great way to stop absenteeism in its tracks. Yoga lessons or massages are excellent incentives to help everyone stay well at work. Do not forget about mental wellness, either. When employees feel they have an open door policy when it comes to discussing problems, they are more likely to feel supported and more likely to want to stay on in their position rather than leave, creating higher turnover and absences.

Implement an absentee tracking system. This will help you notice when unplanned absences occur. Usually, these happen on Mondays and Fridays before or after long holiday weekends. It could be in your firm’s interest to offer these as paid days off. It provides an incentive and a morale booster to your workers, and it keeps unplanned absences to a minimum.

Reducing absenteeism may involve a financial investment. It is an investment that will pay you back in large dividends in both productivity, employee retention, and revenue.…

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Businessman looking at training and development terms written on a blackboard

Jun01

Top Tips For Effectively Training Employees

If you need to train your employees, you need to ensure that this is effectively done. Fortunately, there are tips that you can use which will help you train your employees in the right way. Following these tips from Warp Training Australia will ensure that your employees know what they should be doing in the future.

Tell Employees What The Training Session Will Involve

One of the best tips for training employees is to tell them what the training session is going to involve before it starts. You need to explain what is expected of them during the training sessions as this helps them prepare. You will also be able to reduce the anxiety that your employees feel when faced with training sessions.

If you are going to have team building as part of your training, you need to be open about this. Many people will ask if they have to do group hugs or other trust exercises. Telling them exactly what they are going to do will decrease the anxiety of these types of sessions and allow the employee to focus on what they are learning.

Supply Pre-Training Assignments

Another tip is to provide reading material or thought-provoking exercises to people in advance. This gives your employee a chance to understand what the training is about and have some questions which the training will be able to answer. The assignment can also be used as a means of seeing how much your employees already know about what the training is going to cover.

These assignments will save time during the training session where the instructor has to determine how much each person knows. You will also be able to divide your training sessions better and place people with the same level of knowledge together. When you do this, you will ensure that all employees are engaged in the training.

Train Your Managers First

There is no point in training your employees if their supervisors do not understand what they are going to be doing. This is why you need to look at training managers and other supervisors first. You can also look at training the managers at the same time to ensure that they understand what your employees know.

A manager or supervisor who has gone through the same training as those under them will be able to set a better example in the company. They will also be able to tell when there are issues that need to be addressed. If the managers do not understand the training, they will not be able to help your employees when a problem arises.

Make Training A Development Opportunity

A lot of people do not like training in their job because they often see it as a waste of time. This is an attitude that you can easily change by focusing on the fact that training is a development opportunity. If the employee is aware that completing the training will stand them in good stead for career development, they are more likely to take this seriously.…

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Nov30

3 Latest digital marketing strategies that the companies should follow

Digital marketing has grown over the past decade. You will hardly find a company now without a digital presence. The landscape of digital marketing keeps on changing with the changing algorithm of Google. You need to adapt to these changes in order to stay competitive. Here are the latest digital marketing trends that you should follow.

Website

Almost every company has a website. But having a website that is easy to navigate and has all the right information is the key. Your website must be responsive so that the mobile users can view your website properly. Google now prefers sites that are optimized for the mobile users.

Include answers

In your website, you should include answers to some common questions, such as ‘why is the product different’ or ‘what is the shipping time’, etc. Prospective customers now want to get answers to their questions. So, Google will rank sites higher that can provide answers to different questions that the customers may ask.

Use social media wisely

Social media presence is a must for companies to survive today. But you should be careful about how you use the social media. You shouldn’t continuously bombard your audiences with offers and discounts. The audience shouldn’t think social media as a shopping platform. You must provide engaging content so that the audiences can participate in your conversation. This will increase the customer conversion rate.

You must include these strategies in your marketing plan in order to stay ahead of the competition. The key is to rank your site higher in the search engine and get as many visitors you can to your site. These strategies will help you to achieve your goals.…

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Aug31

Editia: A digital-first Australian publisher dedicated to longform journalism and non-fiction shorts

Editia is a new digital-first publishing business devoted to longform journalism and non-fiction shorts. Based in Australia, Editia was founded by journalist and digital blogger, Charlotte Harper. In this case study, we find out more about Editia and how it fits within the current digital publishing landscape.

Please tell us a bit about Editia and your plans for the future?

Editia is a new digital first publishing business devoted to longform journalism and non-fiction shorts. The name Editia (pronounced “edeesha”) is derived from the Latin “editio” meaning the “publishing of a book” or “an announcement”.

Titles in our list are between 10,000 and 35,000 words long. They may be extensions of magazine features or newspaper articles; reinterpretations of academic, government or business research; or completely original works. They may contain hard news journalism, quirky and unusual feature-style content, or practical infotainment.

We are already in talks with authors about titles in the fields of the arts, culture, literature, media, travel, technology, politics, business, economics, science, sport, crime, society, life and food, and seek to build our list in these areas.

Our high-speed production schedule gives us flexibility to publish and update newsworthy books in a timely manner. Social media allows us to keep readers in the loop. Editia is based in Canberra, Australia but all of our titles are available globally – and where possible, DRM-free. We plan to publish between six and eight titles a year for now, but have scope to grow with the market.

Is there any reason you chose this moment in time to launch Editia?

I’ve been working towards the launch of Editia since late 2009, researching the market, building appropriate skills, considering the best direction to take, connecting with the right people to help me make it happen, and saving up to cover the costs. Everything fell into place for me during the first half of this year, happily just as the ebook and tablet/ereader market reached critical mass.

You have stated that Editia will focus on “longform journalism and non-fiction shorts”.  Why did you choose these formats to focus on?

It has long frustrated me in journalism, whether as a literary editor, magazine editor, newspaper section editor or sub-editor, that stories have been written to fit set spaces, rather than to appear at their natural length. If I could retrieve all the fine offcuts I’ve had to trim from articles over the years, readers everywhere would feast upon them.

I love the idea of books that are longer than magazine articles but not as long as the usual printed book. The fact that ebooks can be updated on the fly (we made three substantial additions to Crowdfund it!’s text one hour before publication this week and will continue to update it regularly) makes them perfectly suited to journalism and non-fiction. I also believe that social reading, including sharing of highlights and comments on content, will come into its own with these genres.

There are two other important reasons: firstly, most of my career experience is in print and digital journalism and short non-fiction. Secondly, there is plenty of evidence of reader demand for such works.

Is there any reason you chose Crowdfund it! by Anna Maguire as your first title to publish?

Anna was in fact working on a separate, longer title when she approached me with the idea for a shorter work on crowdfunding. I said yes on the spot, because I’d experienced the power of crowdfunding myself late last year when the Emerging Writers Festival ran a Pozible campaign for a digital event in Brisbane. It was a great conference, and the campaign helped build a camaraderie among panellists and attendees that was unlike anything I’d seen before. Crowdfunding is incredibly powerful, on the up and up, and here to stay. Full credit to Anna for seeing the potential for a book in it, and for working tirelessly to ensure her title was first to market in this country.

Please tell us a bit about your marketing and/or social media plan for Editia?

Print and broadcast still have a role to play, but any coverage about Editia and its books that allows a potential reader to click once and then buy the book is our priority. Social media platforms, particularly Facebook, Twitter and book-specific channels like Goodreads, Readmill and The Reading Room, are a critical part of our plan.

Currently you only sell Crowdfund it! via your website in ePub format – though you state that it will be available via major ebookstores from September 2012.  What do you think will be your most important platforms and markets moving forward?

I expect that independent bricks and mortar booksellers with ebookstores will play a huge role for us. Their loyal customers are exactly our target market, and I will be working hard to foster existing relationships and to bring new business to them when I can – starting with our launch at Gleebooks on September 23. Digital-only players like Booku.com, Booktopia and The Reading Room will be vital partners too. Kobo’s social reading technology makes it a key part of out strategy, and I’m keen to see more of what Copia has to offer on that front. We’ll be working with the US giants too, of course, because many of our customers choose to read on the Kindle, iPad or Android devices.

Who do you see as your competitors, and how does Editia differentiate itself from them?

In Australia, we have no direct competition. None of the major publishers has a fast turnaround longform journalism or short non-fiction program. Black Inc’s Quarterly Essay is print driven, and in terms of content, mostly about politics, which is not a major focus for us. I’m a huge fan of Byliner, The Atavist and Kindle Singles. They are certainly competition. How are we different? We’re Australian! We see the world from a fresh perspective. Also, each book is precious to us. While the production schedule is fast, all our energies are directed on that one book from the first line of copyediting until the publicity campaign is well underway.

Your Corporate Advisory Board is an important part of your business plan.  Please tell us a bit about that board and how it came about?

I have been incredibly fortunate over the past three years to have stumbled upon the most talented, smart, experienced and enthusiastic group of like-minded bookish geeks you could imagine. We met via social media (mainly Twitter), at conferences, during literary festivals, and in bookshops and cafes. These people welcomed me into their world, and provided friendship, advice and the confidence to pursue the Editia plan. If publishing was like mining, perhaps they’d all be business partners. It’s not. Profit margins are small, and every book is a gamble. Appointing a corporate advisory board ensured I could call upon the members of this team for small bursts of mentorship and support without requiring them to take any financial or legal risks.

What are your hopes for Editia over the next 12 months?

Firstly, I’m keen to ensure that everyone around the world who is interested in crowdfunding buys a copy of Crowdfund it!, because they will find it such a useful guide to all the main players, and potential campaigners will be hugely inspired by the case studies and tips. It’s a must-read for anyone who is intrigued by this cultural and technological phenomenon.

I am looking forward to converting early talks with several potential Editia authors into contracts that lead to equally compelling short reads.

Finally, I’m excited about the potential impact of the Editia Prize on Australia’s media practitioners, whether they’re up and coming writers/students wondering which direction to take or experienced print hands looking to become entrepreneurial journalists in the next stage of their careers.…

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