ebooks now represent more than 1 in 5 US Adult trade purchases
A snapshot of US publishers’ revenues through August 2012 suggests a headline growth of “only” 37%. This, however, masks the increasing importance of ebooks to the overall trade market. Ebooks now represent more than 1 in 5 US Adult trade purchases and about 1 in 7.5 children’s trade purchases. eBooks became the second-largest trade segment, behind adult paperbacks, in 2012.
The Association of American Publishers survey provides a snapshot of 1100 US publishers’ net revenue for both the month of August and the year to August 2012. Year-to-date growth numbers for children’s ebooks remains over triple figures growing 196% to $177 million or 13% of the total segment year to date. Adult trade ebooks are up 37% for the year to $858 million or 21% of all 2012 adult trade revenues.
This follows a report from them at mid year that for the first time, ebooks represented the year’s #1 individual format for Adult Fiction.
A strong holiday buying season for both e-reading devices and digital content is expected to boost trade book purchases especially in the the Children’s/Young Adult and Adult segments.