Publishing Perspectives has an interesting guest post on approaches to experimenting with serials from Jane Freidman, assistant professor of e-media at the University of Cincinnati.
In a broad ranging overview, Jane reviews how and whether serialisation works for readers, authors and different platforms. Through case studies and interviews with Smashwords and Amazon, she looks at whether serialisation helps to build readership and propel sales of a completed work.
She also examines companies with serialisation as a business model including Fiction Express, Eatyourserial and Tuesday Serial.
The full story can be read at: http://publishingperspectives.com/2011/12/experimenting-with-serials-for-fun-and-profit/